Regenerative Business Models are All About Connection

Guayaki is a company that sells Yerba Mate.  That is a tea made from the mate plant from South America that has health benefits.   But Guayaki is much more than that.  Guayaki’s mission is “to steward and restore 200,000 acres of South American Atlantic rainforest and create over 1,000 living wage jobs by 2020 by leveraging their Market Driven Regeneration business model.”  The founders of this innovative company are rethinking economics.  They are creating a B Corporation certification for companies that want to go beyond serving only their investors, for companies that want to be good global citizens as well.

Check out this video from their website to get the idea.  

From Guayaki, Come to Life was born to showcase, through film and music, people who are living their passions while creating positive change for humanity.  And one of these films is about Playing for Change co-founder Mark Johnson.  You can watch him talk about how that came about here:

You can watch Evan Marks of the Ecology Center in California talk about re-learning how to grow food in an arid environment here: 

What is exciting for me about all these endeavors is that there are young people in the world who are rethinking how we do things.  They are creating the new story of business.  They are re-imagining how we can be in the world.  We get inundated with the old story of scarcity and greed and sometimes believe that that is the only story.  Humans have been changing throughout our existence and if we are to continue to exist, we have to change how we are doing things now.  These stories are about connection with each other, with the planet, with plants and with ourselves.  There are more videos on the website to inspire people to do things differently.  These are the stories of human imaginal cells, to make an analogy with the cells that turn a caterpillar into a butterfly.  Imagine that we could have a regenerative business model.  These people are.